In the Tech World: iPhone 6S, Samsung’s new DRAM and more

This week in technology we have some hot stuff going on among the big players. The survival run in the premium category is intensifying as Apple just announced their latest iPhone 6S and iPhone 6S Plus. Of course, there is a bump up in the specifications on the new device.

The company has also tried to bring in new features in terms of software such as the 3D Touch. The new add on is similar to the touch and hold in Android, just that its much more sensitive and so Apple just found a name that makes people think it’s cool (nothing offensive here). Also there is a new color variant, Rose Gold for all those girls out there.
Apple is launching the device in 12 countries initially which does not include India and so is expected for a diwali launch here. The iPhone 6s price starts at $649 for the 16GB variant, $749 for 64GB, and $849 for the 128GB variant.

Meanwhile, the company also brought down the iCloud storage prices, which are now much lower. 50 GB at $0.99 per month (previously 20 GB for $0.99 per month), 200 GB at $2.99 per month (previously 200 GB for $3.99 per month) and 1 TB at $9.99 per month (previously 1 TB for $19.99 per month). The new prices are for those who need more storage in addition to iCloud backups, iCloud Drive, and iCloud Photo Library.

Samsung also had a huge announcement to make, that they are mass-producing the first 12Gbit LPDDR4 DRAM chip. So, what has it got to do with you? It does. These chips pave way for our phones to host 6Gigs of RAM which is indeed humongous.The chip is based on 20-nanometer-class process technology which makes it the fastest yet and the largest DRAM too. Guess what? The Read/Write speed goes up to 4,266Mbps.

We intend to closely collaborate with our global customers to move beyond premium smartphones and tablets in creating new digital markets that embrace the full potential of cutting-edge technologies like next-generation mobile DRAM -Joo Sun Choi, Samsung’s executive vice president of memory sales and marketing

Sony is not ready to step down too. With the latest Xperia M5, the company is trying to lure the audience with its 21.5MP rear camera that supports a video resolution of 4K (4096 x 2160). Adding to it is the 13MP front facing camera and the water-proof banner. The phone runs of a 64bit MediaTek chip clocked at 2Ghz with 3Gigs of RAM and a storage of 16Gb internal and up to 200Gb external support.

Along with all this, Microsoft also launched software tailored of iOS while Motorola is busy sending out invites for its Moto X Play launch in India and also its announcement of the Moto X Force. Apple also had showcased its new iPad Pro for the enterprise customers and also scheduled a Apple Watch update. In the mean while, Jawbone join hands with Amazon to bring in its fitness equipment to Indian market.

The market is all about products that haul the customers hearts from multiple players, making it harder in choosing the better ones.

Varun is a Software Developer by profession and blogger by passion. He likes to talk about technology and things on the internet that makes life easy.