Over the past few years, the growth on Mobile Internet users have been tremendous and so the content. Content publishers and technology companies started exploring various optimal approaches to deliver content over the web to mobile phones, and that is when Google came up with AMP– Accelerated Mobile Pages Project(⚡).
What does the project do?
AMP is a model that ensures to speed up loading of pages on mobile devices. The project is handled by Google and Twitter in association with many other tech companies. Accelerated Mobile Pages follows an Open Source Model unlike the Instant Articles by Facebook which also looks forward to achieve the same.
If you want to validate your page for AMP, follow these steps.
- Open your page in your browser
- Add “#development=1” to the end of URL
- Open the Chrome DevTools console (F12 shortcut -> Console) and check for validation errors
- If there are no validation errors, then your page is ready for AMP.
In case you are using any CMS(Content Management System) like WordPress, it is important to to implement AMP for your static pages. WordPress already has an AMP plugin to enable the same.
Tests on AMP HTML has shown 15% to 85% improvement in performance of mobile pages, according to Google. This is indeed a great project for all the data-conscious people in the country and the world.
Another advantage of AMP is that Google itself caches the page data on their servers, improving the response time of the data.
Need a demo? Open this LINK in your mobile browser to experience AMP.